“It’s never easy becoming a mom, but when you have fewer resources, less support, less care, it becomes exponentially harder.” We are proud to be featured in BNY Mellon Wealth’s #DoWellBetter campaign! Heidi Murkoff, author of What To Expect When You’re Expecting, and her husband, Erik Murkoff, founded the What To Expect Project (WTEP) with a mission to “empower, educate, support and nurture moms around the world.”