On #BumpDay, we raise awareness and support so that every mom gets the help she needs to deliver a healthy start in life for the baby she loves, regardless of the color of her skin, where she lives or her ability to pay.

July 15, 2026

Share a bump. Spread the word. Save a life.

Healthy futures start with healthy beginnings, but not every mom gets the care she needs to deliver that healthy start to herself and the baby she loves. There are vast disparities in maternal health care based on where a mom lives, her ability to pay and the color of her skin.

That’s unacceptable, and it’s why What to Expect Project started #BumpDay. Held annually each July, the goal of #BumpDay is to raise awareness about the need for equitable care for every mom, everywhere, and to urge elected representatives to take action to support safe pregnancies and healthy babies.

Take action on the topic you care about most

Create change by reaching out to your local representatives.

Select one of the topics to begin. We’ll guide you through the process and provide a starting template for you to use.

Dad’s Matter Act
Constituent request in support of the Dad's Matter Act – a bill to improve maternal health outcomes through promoting fatherhood engagement.<br /> <br />
Rural Obstetrics Readiness Act
Constituent request in support of the Rural Obstetric Readiness. Act – a bill that creates and expands federal grant programs within the Health Resources and Services Administration (HRSA) to increase capacity to provide emergency obstetric health services in rural areas.

Post. Share. Advocate.

1. On July 15, 2026, go to Twitter or Instagram and post a pregnancy photo — past or present, yours or someone you love — with #BumpDay. Include a reason why you’re sharing your bump. (Need some inspiration? Try this: “There are vast disparities in maternal health care based on where a mom lives, her ability to pay and the color of her skin. That’s unacceptable, and it’s why I’m participating in #BumpDay with @whattoexpectproject and @whattoexpect.”)

2. Tag three friends and ask them to share a bump.

3. Go to whattexpectproject.org to send an email to your elected officials urging them to support the Rural Obstetrics Readiness Act, which aims to end preventable maternal mortality, severe maternal morbidity, and maternal health disparities in the United States.

 

#BUMPDAY FACT SHEET Social Media Toolkit

Photos from #bumpday

Being a mother is my greatest life accomplishment🙏🏼 I’m so grateful for my sweet angel kealarose_ 💕💕💕
📸 itstroyjensen (& makeup/hair)
Thank you tiamowry

Repost from tiamowry

The most important job I have ever had is being a mom to my two babies. #Pregnancy is such an incredible journey with so many ups and downs.  I’ve shared with you all my story - from my diagnosis with #endometriosis, to the birth of my son, creehardrict and later my daughter, #Cairo.  I am honored to have the platform I do to emphasize the importance of #BumpDay.   We are here celebrating beautiful bumps and raising awareness about the urgent need for better maternal healthcare in the United States, especially for African American and Indigenous women, who face huge disparities in care.  Join me today, and everyday, in supporting this cause and post your #BumpDay photo.  Also I encourage you to go to https://www.whattoexpectproject.org/ and send an email to your elected officials urging them to take policy action that supports safe #pregnancies and healthy babies. ❤️
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I don’t know about you, but I’m feeling 32! 😂 I never thought a year ago I would be celebrating my 32nd birthday while growing a human, & better yet, almost ready to birth a human! 👶🏼💗😂 But I wouldn’t have it any other way! This journey over the past 9 months (even with the bumpy start) has been so amazing & will make it all worth it when we get to meet baby girl in just a couple of days! 😳🎀👶🏼

Time flies! Cheers to another year older!🥂

#32ndbirthday #birthdaygirl #birthdaywishes #happybirthday #38weekspregnant #bumpday #bumpstyle #cozyweekend #kelsiekristineblog
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Yup! Nipple stim is awesome! And it's evidenced based as a labor induction method! ☝️⁠

A 2005 study that included six randomized control trials concluded that nipple stim does increase the likelihood of labor! ⁠

719 pregnant women after term were randomly directed to stimulate their nipples, or not. ⁠

The results revealed that 37.8% of the women who stimulated their nipples went into labor within the following 3 days, compared to just 6.4% of the women who did not! Pretty cool!⁠

❗ Some facts❗⁠

✅ This method for inducing labor should not be used before week 39 - and likely even more effective if you wait until after your due date⁠

✅ Additionally, if you have a high-risk pregnancy, nipple stimulation might be dangerous. ALWAYS, ALWAYS talk to your provider before trying any induction techniques – but this one especially!⁠

✅ Nipple stimulation releases oxytocin in the body, which is the main hormone that is responsible for causing you to go into labor! ⁠

Nipple stimulation can be done a few ways⁠:⁠

🥰 During sex, have your partner gently roll your nipples between their thumb and fore finger. Make sure to roll the areola and the nipple⁠

✋ You can also use the palm of your hand to stimulate the nipple or use a breast pump on a low setting⁠

Here’s how to do it:

✴️ Choose your tool (whether it’s your partner, your hands, or your breast pump)⁠

✴️ Only stimulate one breast at a time⁠

✴️ Limit constant stimulation to 5-minute intervals, and then wait 15 minutes in between⁠

✴️ Do not use nipple stimulation during a contraction (pause for the contraction and then resume between contractions)⁠

✴️ Stop doing nipple stimulation once your contractions are five minutes apart, and increasing in strength⁠

⭐ Side note, nipple stimulation can be used to augment (speed up) a slow or stalled labor too!⁠ However, this is NOT recommended if you are receiving any induction medication like Cervidil, Cytotec, or Pitocin!⁠

***Don't forget, ALL of our MLN courses are on sale through Monday!⁠ ⁠

✅ INDUCTION20 to save 20% on individual courses⁠

✅ INDUCTION10 to save 10% off the All Access Pass⁠

Planning to try some nipple stim? Let me know how it goes!!⁠
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A special thanks to our partners

What to Expect, the world’s best-known and most-loved pregnancy and parenting brand, and What To Expect Project are bringing together a coalition of organizations equally devoted to supporting and empowering moms and dads everywhere before, during, and after pregnancy.

BECOME A PARTNER

Media Partners

Together we can do extraordinary things

News & Press

Celebrating WTEP’s 8th annual #BumpDay – 20 July

pmnch.who.int
News & Press

GHC Member Spotlight: What to Expect Project

globalhealth.org
News & Press

Rep. Houlahan Introduces Bipartisan Resolution Recognizing Bump Day

houlahan.house.gov
News & Press

Author Heidi Murkoff Celebrates Motherhood with National Bump Day

rickeysmileymorningshow.com
News & Press

Join the Hump Day, Bump Day Virtual Baby Shower

phl17.com
News & Press

Raising awareness about maternal health worldwide on National Bump Day – by Sen. Susan Collins (R-Maine), Sen. Chris Coons (D-Del.) and Heidi Murkoff

thehill.com
Maternal Health

#BumpDay Highlights Coronavirus And Racial Disparities In Pregnancy

forbes.com
Maternal Health

Why the Maternal Mortality Rate Is so Much Higher for Black Moms in the U.S. — and What We Can Do About It

whattoexpect.com